Under Armour

Westfield Fox Valley Center Aurora, IL

6000 square feet

Under Armour and Mackenzie Keck continued their award-winning partnership for the construction of the second-ever Under Armour full-line retail store. Located at Westfield Fox Valley Center in Aurora, Illinois, the store is “a 100% unfiltered brand experience designed to enable consumers to immerse themselves in Under Armour's brand and performance products.”

By capitalizing on lessons learned in the design and construction of the first Under Armour store, built by MK in 2007, Mackenzie Keck worked closely with UA and the entire design team to finalize the store design, recommend cost-effective means and methods of construction, develop and source custom design elements and reduce overall project costs and construction schedule.

The store has a look and feel that represents the intersection of athletics, science, industry and high performance. Key design features include a custom concrete storefront with LED logo and accent lighting, a "stadium tunnel" entryway, an immense bronze statue of brand ambassador "Big E", a 120-inch rear projection HD television screen, a 32-inch multi-media touch-screen kiosk containing branded interactive content and educational elements - all part of a state-of-the-art and bigger-than-life audio-visual experience which focuses consumer attention on the full line of Under Armour performance apparel and footwear.